2010红点奖产品设计类获奖作品 苹果魔术鼠标

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2010红点奖产品设计类获奖作品 苹果魔术鼠标
red dot award: product design 2010,red dot: best of the best
制造商 苹果公司，美国
An intelligent pet
They looked like the famous agile rodent. The first computer “mice” featured a rather squarish design and connected to the computer via a cable. Through their product name alone they lent the computer an emotional aspect and at the same time offered the possibility to operate a computer more easily and more comfortably. In the 1980s, the Apple mouse ball marked the beginning of this new “species”, defining both the form and the working principle of computer mice to come. The Magic Mouse is the current incarnation of the Apple mouse and it offers users new experiences and entirely new “specifics” in terms of form and usability. Featuring a reduced appearance and a surface that is pleasing to the touch, its flat and only slightly curved design lends it the appearance of an elegant accessory more than a functional computer mouse. And yet it offers an entirely new approach to functionality as well as striking experiences of interaction. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless multi-touch surface that reacts to the touch of its user. The amazing novelty of this mouse is that the mouse itself is the button: a chip on the inside gives users the feeling that the mouse is alive. Users can click or double-click almost anywhere. With one finger on the Magic Mouse they can scroll in any direction and with two fingers they can browse websites or photo galleries. This mouse “recognises” at any time whether users scroll or swipe, and even recognises when users only rest their hand on it without doing anything – like an individual and also highly intelligent pet that one would carry anywhere one goes.
苹果魔术鼠标平面设计，只稍微弯曲了一点，使其整体看起来非常的优雅。然而，它提供了一个功能上的全新方法，以及惊人的互动经验。而不是机械按键，滚轮或滚动球，魔术鼠标的整个顶部是一个无缝的多点触摸的表面，方便用户的使用。这个惊人的新颖之处在于鼠标，鼠标本身就是按钮：一个芯片在里面的感觉，为用户提供鼠标还活着。用户可以单击或双击任何地方。随着鼠标上的一个魔术手指他们可以在任何方向，并用两个手指，他们可以滚动浏览网页或照片画廊。无论用户在任何时间滚动或轻扫这款鼠标都能“识别”，甚至可以识别用户的想法，像一个人，也是一个高度智能化的宠物。